A seasoned filmmaker who has directed a number of Indian television commercials and digital campaigns for reputed brands including Oppo, Vivo, V-Guard Group, Wonderla ,V-star, Dhathri, MCR Dhotis, MY-G and Johns. Reputed for providing international styling for regional brands, he draws his strength from an acute sense of storytelling and a strong sense of humor. This combined with close to a decade of experience in the industry facilitates excellent collaborations with leading technicians and creating a cordial and effective relationship with actors - celebrities and newcomers alike. Having worked extensively on a wide range of products using a variety of filmmaking techniques, he has ample expertise in handling films that require live action, special effects, motion control, 3D and one-shot films. His approach to film-making comprises a firm belief in instinct and improvisation. He is constantly on the lookout for innovative ideas that draw from the values of the brand and the design language of the product, while keeping the message strong and clear, as can be seen in his body of work. Abin has worked in various capacities in the industry including as a Director, Producer, Creative Director, and Executive Producer, and therefore has a thorough understanding of the process and is adept at end to end project management, while ensuring adherence to industry standards of quality and delivery.